Viral clips of giant CGI objects on city streets aren't AR — they're FOOH. See what really separates fake installations from real AR, and which one your next campaign actually needs.
Ever wondered how your phone "knows" what it's looking at when AR content appears? Here's how AR image recognition actually works — no computer science degree required.
Gallery. Waitlist. One city. A few weeks. Take it down. Start over. AR is breaking that cycle — letting artists place work anywhere in the world, with no gatekeepers and no geographic ceiling.
Social media previews were broken for every shared link in our React SPA — messengers only saw an empty HTML skeleton. Instead of migrating to Next.js, we built a lightweight Express proxy that injects OG tags only for bots, leaving the app untouched.